Ethics

Our Rules of Blogger Engagement

We are often asked to identify and engage potential brand ambassadors for our camapaigns. In order to maintain the highest possible standards of our relationships with bloggers we handle them according to the following rules:

1. 1. We engage with bloggers hoping to contribute to their on-line reputation and social capital.
   2. We do not engage if we feel that our campaigns are irrelevant to the content and activities of particular blogger.
   3. We make sure that the engagement activities we conduct on behalf of our clients are transparent and adhere to the guidelines provided by bloggers on their websites.
   4. We do not contact bloggers who state clearly on their profiles that they do not wish to be involved in any type of engagement activities.
   5. We prefer to use private channels of communication to establish real, personal relationships with bloggers.
   6. We do our best not to engage initially through comments on blogs or other public channels of communication.
   7. We are doing our best to provide our engaged bloggers with unique content and experiences. We always accept their feedback and respond to their own ideas.
   8. We do not expect engaged bloggers to use the provided content or experiences in a particular way. We respect their freedom of speech and freedom to be as creative as they wish to be. Under rare circumstances we might ask our bloggers to manage wisely the content and information provided, if there are copyrights or privacy issues involved.
   9. We engage bloggers to establish dialogue between them and our clients, to listen to their stories and their unique points of view.
   10. We do not control their opinions, we curate those.
   11. We encourage our engaged bloggers to disclose their relationship with Voice and clients of Voice on their websites.
   12. We do our best not to leave space for any misunderstandings or potential brand damage of our bloggers.
   13. We provide our engaged bloggers with unique access to products and experiences. We ask our bloggers to clearly disclose the conditions of their engagement on their websites.
   14. We do not give away products to our bloggers. We strongly believe that rewards affect the objectivity of their opinions.

Code of Ethics

This code of ethics was developed by senior management to provide guidance to all our employees. It is designed to ensure that our employees, clients, partners, individuals and communities we work with take ethical values seriously.

Read it! Live it! Share it!

Our core ethical values are respect, trust and freedom of expression. We apply those values to every element of our business starting from our own internal management, throughout work with our clients and partners, up to the relationships with individuals both on-line, as well as off-line.

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Respecting fundamental right for privacy lies in centre of our activities. We only refer to publicly available information.  We strive to develop and maintain highest standards of protection of sensitive information. We maintain personal relationships with our clients, partners and individuals. We do not disclose private communication. We approach individuals whose public presence and activities are related to our work or who prove openness to the type of activities we conduct as an agency. We work only with individuals who agree on participation in our activities hoping that their engagement will contribute to their creative, positive experiences on-line/to their curriculum on-line/bring value to their on-line curriculum.

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We treat our competitors with respect. The need to understand and implement the power of social media across endless amount of industries requires open minded and stimulating environment. We are here to provide the world of social media with industry specific expertise and we hope to contribute to the global knowledge pool. We find all achievements of our industry inspiring. We believe in power of great ideas and aim to sustain best standards of healthy, respectful competition.

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We strive to achieve highest standards of transparency across the business, as well as within the industry. We educate our stakeholders on every aspect of our business. We disclose our identity, goals and ways we conduct our activities to everyone involved. We ensure we always engage with individuals and communities who find it valuable to work with us.

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Our ethical compass is the trust our stakeholders put in our expertise, values and performance. We aim to develop and inspire long-term, genuine relationships between individuals, organisations and communities. We are convinced that contributing to the global community with our own experiences, humbly encouraging others to build on those as well as sharing great ideas leads to better quality of life.

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We believe in freedom of expression as basic human right, but also a core value of any type of communication. We are convinced that opinions lead to real dialogue, common understanding and great ideas. We embed this value in all our activities to ensure that our employees, partners and individuals we work with understand, respect and build on each other’s ideas. We educate individuals and communities on value of real, honest opinions. We encourage listening to positive feedback in building strong relationships between individuals, organisations and communities. We believe in power of creative criticism, as it leads to continuous improvement and common understanding.

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We strive to achieve highest standards of environmental responsibility. We work towards best possible practices of sustainability. We aim to minimise any harmful aspects of our operations on the natural environment and finite resources. We encourage our employees to conduct their activities according to best environmental practices, showing example to everyone we work with. We educate our stakeholders, individuals and communities we work with on environmental responsibility.

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In our ethics we follow methodology and innovation of Institute of Business Ethics in London, WOMMA and WOM UK. We follow the standards and developments of our industry to ensure the best practices. We comply with legal requirements like Consumer Protection from Unfair Trading Regulations Act and Data Protection Act in the UK, and relevant policies in other regions. When conducting activities abroad, we do our best to adjust our code of ethics to local legal and cultural standards. We implement our ethics across the company and in all of our activities, as well as advocate it to everyone involved with us.

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Due to the rapid developments in social media we understand that our ethics requires on-going monitoring and evaluation. We aim to review our ethics policy, code of ethics and ethical culture on a regular basis.

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We understand that code of ethics serves as guidelines and in certain circumstances we might need to define the best possible practices in order to follow our core values. We are aware that this code might not cover all possible ethical concerns, therefore we encourage and appreciate any enquiries, feedback or suggests on improvement. In case of any uncertainty please contact us to discuss it!