Initial audits,
Social media strategy,
Ongoing measurement and evaluation of goals,
Induction of free social media measurement tools,
Advice on applicable metrics,
Strategy beyond statistics and KPI’s.
Development of brand tonality in social media,
Engagement with brand ambassadors and detractors,
Engaging narratives and contents,
Potential brand damage management,
Access to our international networks of bloggers and social media professionals.
On-line and offline engagement,
Virtual event coverage and documentation,
Customer service through social media,
Event promotion and ticket sales via social media,
Content positioning on-line,
Blogger engagement.
Social media tools and tactics for fundraising and campaigning,
Social media ethics,
Safe Internet practice for kids,
Introduction to tools and platforms, on-line productivity
Social capital and value of on-line relationships,
Social media for senior management,
Insights into global and regional aspects of social media.
Social media induction for employees,
Social media implementation within the organisation,
Building competence of social media teams,
Integration with off-line channels,
Basics of social media marketing,
Effective on-line productivity,
Free or low cost content creation and positioning.
Social media competence audits,
Support for social media ambassadors within the organisation,
Senior management mentoring,
Support on test social media campaigns,
Development of internal communications across silos,
Mentoring on embracing the potential of social media for the sustainability of your business and brand.