Voice workshops – General series

Our general series of workshops gives you the overall competence to succeed when managing social media campaigns. You may wish to look at these courses in conjunction with our targeted workshops, which can provide you with specific ideas on social media in certain areas of your business. If you need help working out what level of competence you are at already you can take our online survey, which only takes 5 minutes, or you can contact us and we can help you. Here you will find information on the 4 levels of our general training (you can view our available dates here):

• Introduction to social media,
• Social media for beginners,
• Social media for intermediate users,
• Social media for advanced users.

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Introduction to social media

Social media and social media marketing is a new and rapidly developing area of business, we often hear about tools like Facebook, Twitter, Foursquare and often see businesses talk about their social media presences. But what does it all mean? Isn’t Facebook just for kids?

This workshop is for those that would like to understand the real value of social media for their organisation, putting aside the industry jargon, we will introduce you to the real power of social media and meaningful conversations online for you, as an individual, as well as your organisation.

What will you get out of it?

•You will learn the basics of online communication,

•Discussions around core ideas like trust, accuracy and transparency,

•Learn how to build your brand online,

•Talk about specific activities like sales & marketing, promotion and others and how social media fits into them.

The aim of this workshop is to introduce you to the concepts of social media and how you can apply it to your work and your organisation.

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Social media for beginners

Have you thought about your social media presences, but don’t really know where to start? Brands are increasingly using online tools to promote their work and help drive new business and developing customer relationships.

This workshop is for those who need to learn the basics of social media conversations, the tools to have those conversations and the best way to use them. By looking at the various tools available and getting used to the way people communicate online this workshop will help you identify the best approach to your social media campaigns.

What will you get out of it?

•Learn about the various tools available and how best to use them,

•Learn the best ways to engage in online conversations,

•Using examples help you to understand how it fits into your organisation,

•Help you define your content and the best ways to share it, how to use online tools to share work and content,

•Learn about privacy and workload issues how to implement what you have learnt into your organisation.

The aim of this workshop is to get you on your way in your social media campaign.

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Social media for intermediate users

You are familiar with various social media tools and activities and you may even use them to promote your products or services but you find you don’t have time for it. You may not be sure of the value of your online efforts or the new tools you are implementing and you want to learn how to use social media more effectively.

This workshop is for those that have a basic understanding of social media and would like to develop their skills further. We will concentrate on social media management, marketing, productivity and ways to expand your existing networks.

What will you get out of it?

•Learn how to understand the value of your social media efforts,

•Identify the best tools to make your efforts successful,

•Look at your existing tools & presences, how can we fully utilise them?

•Learn how to make an effective social media strategy.

The aim of this workshop is to take your social media competence to the next level.

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Social media for advanced users

We follow and read about people that use social media effectively to position their activities online. Social media marketing is a new but increasingly popular method, so how can we make the most of our own competence in this area?

This workshop is aimed at those that have a good understanding of social media and have already created small, if not larger networks but would like to start using this to achieve specific goals and direct your campaign to the people it means the most to.

What will you get out of it?

•Learn about social media marketing and how to do it effectively,

•Build on social media strategy and help you construct your own consistent strategy,

•Teach you how to draft and run your own social media campaigns.

 

The aim of this workshop is to build on your existing skills and give you the power to implement successful campaigns and strategy into your organisation.

 

Voice workshops – Targeted series

If you want to learn how you can use social media in specific areas of business then our targeted series is for you, they can be done in conjunction with our general series to give you the skills and knowledge to back up your campaigns. At present we run the following targeted workshops (you can view our available dates here):

• Social media for customer service,
• Social media for sales & marketing,
• Social media for personal productivity and career building,
• Social media for team productivity & working in the cloud.

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Social media for customer service

Customer service is a crucial element of your brand’s market presence, using social media as part of your customer service efforts offers amazing potential to your brand in creating long lasting personal relationships with your clients, while reducing the cost of customer service in your organisation.

This workshop will look at the tools and best practices focused on customer service for organisations and help you look at how you can use social media in customer service to both increase customer satisfaction and reduce the cost of customer service to your organisation..

What will you get out of it?

•Learn about the core ideas behind social media for customer service,

•Look at examples of successful and unsuccessful brands, what can we learn from them?

•Help you understand how social media fits into your customer service strategy and help you draft a plan for your team.

The aim of this workshop is to help you provide a new channel for customer service and to help you create long lasting and positive relationships with your customers.

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Social media for sales & marketing

With the number of people accessing social media channels every day the potential to run effective marketing campaigns and increase your sales are limitless. More and more companies today are using social media to showcase their products and services, increase consumer confidence and build up trust in their brand.

This workshop will look at sales & marketing using social media tools, teaching you to plan, implement and monitor your sales and marketing efforts online.

What will you get out of it?

•Understand the benefits of social media for your brand,

•Help you find your Voice online,

•Look at the unique idea of brand ambassadors, teach you how to get people talking about your brand,

•Learn about sales using social media, how to engage people in the sales process,

•Learn how to measure the impacts of these measures on your business.

The aim of this workshop is to give you the skills to run powerful marketing campaigns and drive sales & generate leads through social media.

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Social media for personal productivity and career building

More and more of our friends and business contacts are using social networks to share everyday updates and promote themselves online. But how can we use social media to effectively develop your own reputation and help build your own career online?

This workshop looks at how you can use social media for your personal development, to help you find your own Voice and profile online, which can help in increasing your presence and promoting your skills and talent online.

What will you get out of it?

•Learn about the potential of social media for your personal reputation and career,

•Teach you how to expand your networks and get in the circles you need to be in,

•Learn how to find interesting jobs through word of mouth,

•Teach you best practice around content management so you can develop your online reputation.

The aim of this workshop is to build your reputation online and pave the way for more opportunities for you.

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Social media for team work and ‘working in the cloud’

We come across the term cloud computing more and more, but what does it mean? What are cloud computing tools? And how can you use them to make your business more efficient?

This workshop looks at how you can use free online tools to improve the efficiency and productivity of your team and your business. We will look at how you can use these tools in operations, the planning and management of campaigns and how cloud solutions can be implemented without the need for expensive solutions or the hiring of IT professionals.

What will you get out of it?

•Learn about the free tools available to improve teamwork, store and manage your workflow and manage your team,

•Learn how to reduce the costs to your organisation by utilising free to use services reducing or eliminating the need for expensive IT infrastructure.

The aim of this workshop is to increase your organisations productivity, teach you how to use the best in class online solutions and organise your team and workflow online

 

 

For general information about the workshops, navigate over to about our workshops page. To book a workshop go to our upcoming workshops page.

Want all our training information in one Brochure? well you can download one here